Price Smarter. Profit More.
We build a complete model of your business—understanding what makes it tick, how customers respond, and which levers drive results. Then we use that model to find maximum customer willingness to pay and optimize every pricing decision.
Surgical Pricing Decisions
Always-On Discipline
Quantitatively Backed
Data-Driven Strategy
No More Cost-Plus Pricing
Most restaurants price based on gut feel or simple food cost percentages. We build a complete model of your business—understanding what makes it tick, how customers respond to discounting and price changes, how seasonality impacts performance, and which levers maximize upside. Once we model your business, we pull the right levers to find maximum customer willingness to pay while minimizing downside risk.
Maximum Willingness to Pay
We find the precise price point where each store-item combination maximizes margin without sacrificing volume. Our models capture customer behavior patterns, sensitivity thresholds, and substitution effects across your entire menu.
Complete Business Model
We create a comprehensive model of your business that understands everything: customer response to discounts, price sensitivity by item and location, seasonal patterns, day-part dynamics, and competitive pressures.
Predictive Intelligence
Once your business model is built, we can predict the impact of any pricing decision before you make it. Test scenarios, understand trade-offs, and pull the right levers to drive incremental margin with minimal downside risk.
Multi-Variable Analysis
Our models incorporate everything that impacts your pricing power: macroeconomic trends, commodity costs, competitive moves, customer cohort behavior, promotional effectiveness, and market-specific dynamics.
Real Elasticity Analysis
This is what actionable pricing intelligence looks like—detailed analysis with clear recommendations backed by your actual transaction data.
Elasticity Analysis
Classic Burger - Menu Item Optimization
Current State
Current Price
$12.99
Weekly Sales
2,847
Weekly Revenue
$36,986
Price Elasticity Score
Recommended Action
Optimized Price
$13.99
+$1.00 increase
Projected Impact
+$3.2K
weekly revenue
Projected Outcomes
Confidence Level: High • Based on 18 months of transaction data across 23 locations
When You Need Applied Pricing
Common scenarios where price elasticity modeling delivers measurable impact.
Menu Item Pricing Optimization
The Challenge
Your signature burger is profitable, but you're not sure if you're maximizing margin or if a price increase would hurt traffic.
Our Solution
We model elasticity for each menu item across all locations, identifying items with pricing power vs. those that are price-sensitive. Result: surgical price increases on items with low elasticity, protecting traffic while boosting margins.
Promotional Strategy Testing
The Challenge
You run promotions but don't know if the discounts are actually profitable or just training customers to wait for deals.
Our Solution
We analyze historical promotional performance and model the true incremental impact vs. cannibalization. Result: data-driven promo strategies that drive profitable traffic, not margin erosion.
Market-Specific Pricing
The Challenge
Your brand operates in both affluent suburbs and price-sensitive urban areas. One-size-fits-all pricing leaves money on the table.
Our Solution
Location-level elasticity models reveal which markets have pricing power and which are highly competitive. Result: customized pricing by geography that maximizes revenue across your portfolio.
Cost Inflation Response
The Challenge
Rising food and labor costs are squeezing margins. You need to raise prices but don't know how much the market will bear.
Our Solution
We incorporate macroeconomic factors and competitor pricing into elasticity models to recommend optimal price adjustments. Result: margin protection without losing competitive position or traffic.
A True Partnership, Not Just Software
We build pricing capabilities inside your brand—working closely with your team to develop a pricing center of excellence that becomes self-sufficient over time.
Build Your Business Model
We consolidate your data and build a comprehensive model of your business—capturing customer willingness to pay for each store-item combination, discount sensitivity, seasonality, and every variable that drives your revenue. This becomes your pricing intelligence engine.
Pull the Right Levers
Working closely with your team, we use the model to identify pricing opportunities and pull the right levers to drive incremental margin. We test, learn, and optimize—building a pricing center of excellence inside your brand.
Transfer Knowledge & Capability
Over time, we train your team to run the models, interpret results, and make pricing decisions independently. You gain the capability to optimize pricing in-house, reducing costs while increasing effectiveness and speed.
Strategic Partnership Continues
Even as you build internal capability, we remain your strategic partner—refining models, incorporating new data, and providing expert guidance as your business evolves and market conditions change.
Build a Pricing Center of Excellence
Let's discuss how we can partner with your team to develop world-class pricing capabilities—and maximize willingness to pay across every store-item combination.
Schedule a ConsultationEconomics Expertise. Restaurant Experience.
Most analytics vendors deliver one-time projects. We partner with your team to build lasting pricing capabilities— combining economic rigor with operational expertise to create a pricing center of excellence that lives inside your brand.
Applied Economics Background
Our team brings deep expertise in macroeconomics, econometrics, and price theory. We understand the economic forces that drive customer willingness to pay—not just how to run regression models.
Restaurant Industry Experience
We've spent years in multi-unit restaurant operations. We speak your language, understand menu strategy, and know the operational realities of implementing pricing changes across diverse locations.
Full-Stack Data Platform
Our pricing work sits on top of your unified data warehouse. We're not external consultants requesting exports—we have real-time access to every transaction, trend, and variable that impacts your business.
Knowledge Transfer Partnership
We don't hoard expertise. We train your team to run models, interpret results, and make pricing decisions independently—building a pricing center of excellence that becomes self-sufficient over time.
Quantiiv vs. Traditional Pricing Consultants
Traditional Consultants
- •One-time analysis project
- •Request data exports from your team
- •PowerPoint recommendations
- •Limited ongoing support
- •Models become stale over time
The Quantiiv Way
- ✓Ongoing strategic partnership
- ✓Real-time access to unified data warehouse
- ✓Interactive tools + strategic guidance
- ✓Continuous model refinement
- ✓Always adapting to market changes
Stop Fighting Your Data.
Start Using It.
Transform fragmented restaurant data into actionable insights—with just an email to ROGER.
400+
Locations Served
15+
POS Integrations
10hrs
Saved Per Week
Powered by Quantiiv
Enterprise Restaurant Intelligence