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FOR MARKETING LEADERS

Know which offers bring guests in, and which just give margin away.

Quantiiv shows restaurant marketing leaders which discounts, limited-time offers, and loyalty rewards drive visits that would not have happened anyway, using your POS, loyalty, and online ordering data together. You see who your guests are, how often they come back, and what each promotion actually earned.

Ask ROGER before a campaign to size it, and after it to read it, with the weather and the calendar separated out.

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You
To: roger@quantiiv.comAre our loyalty members ordering online more since we moved stores to the new POS?
ROGERroger@quantiiv.com
Replied in 7 min
“Yes. Members’ online share went from 21% to 26% of their visits. The lift started before the POS move, when the app offer launched, so the POS change isn’t the cause.”
Member visits by channel, last 90 days
In store · 74%Online · 26%

Questions you can ask ROGER.

Email them to ROGER and get the answer in the thread. These are examples; the numbers are illustrative.

You
“Did the summer LTO bring in new guests?”
ROGER
It lifted check more than traffic. About a fifth of buyers were new; most were regulars trading up.LTO analysis
You
“Are our discounts incremental?”
ROGER
The app offer drives new visits. The weekday bundle mostly goes to guests who would have come anyway.Discount effectiveness
You
“Is the loyalty program paying for itself?”
ROGER
Members visit more often, but the lift is concentrated in the first 90 days after joining.Loyalty analytics
You
“Where does our online ordering funnel leak?”
ROGER
Add-to-cart is strong. Drop-off spikes at the delivery fee step on orders under $20.Online ordering

What you get.

Guest behaviorLoyalty, online orders, and POS together, so you can see who comes back and how often.Promotion reads on requestAsk ROGER whether an offer worked and get the answer separated from weather and seasonality.What guests are sayingGoogle reviews, Ovation, and surveys tied back to the stores they came from.Campaign readoutsTurn a promotion analysis into a deck for leadership.

The parts you’ll use.

Marketing teams mostly use ROGER, connected loyalty and ordering data, and Analysis Studio.

01Insight
The weekly storyStorytellerYour calendar of eventsQuantiiv CalendarScheduled reportsReporting & Query BuilderPricing opportunitiesPricing & Elasticity
02Decision
Ask ROGER by emailROGERPricing plans, explainedPricing & ElasticityAnalysis Studio sessionsAnalysis Studio
03Measurement
ROGER reads the resultsROGERPricing flow-throughPricing & ElasticityReply to any reportReporting & Query BuilderWhen each change startedQuantiiv Calendar
04Learnings
ROGER remembers what workedROGERSharper next pricing cyclePricing & ElasticityDecks for the boardAnalysis Studio
Runs on
IntegrationsLocation AttributesFranchisee Access
Problems we solve for marketing leaders
Discount Effectiveness“We discount heavily and sales respond. But are the discounts creating new business, or just giving margin away on visits that would have happened anyway?”Loyalty Analytics“Our loyalty program costs real money in discounts and technology. Is it actually changing customer behavior, or rewarding visits we would have gotten anyway?”LTO & New Item Analysis“Our LTO sold well. But did it grow the business, or did it just cannibalize the core menu?”Customer Analytics“Who are our customers, are they coming back, and which ones are actually worth investing in?”

Questions

How does Quantiiv help restaurant marketing teams?

It connects POS, loyalty, and online ordering data so marketing can see which discounts, LTOs, and loyalty offers drive incremental visits, how often guests come back, and what each campaign earned after accounting for weather and seasonality.

Which loyalty and ordering systems do you connect?

Thanx and Paytronix for loyalty and Olo for online ordering, alongside your POS.

Can you tell how many of our guests are trackable?

Yes. Every customer read says what share of sales can be tied to identifiable guests, so you know how far to trust it.

See Quantiiv on your data.

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